Too often copy gets saved for last. Placing emphasis on the layout, look, and feel of a site or application while failing to address its written content can be a critical mistake. Copy is an integral part of the user experience, and leaving it out of the test plan means developers can miss key opportunities to improve upon the value proposition, nomenclature, contextual help, and instructional and error messaging that guide and engage users.
On any given day, a consumer may experience a brand on a website, through social media, on blogs, or by reading e-mail–all while browsing on her smartphone, her tablet, or her computer at home or work. She may interact with a brand in a real brick-and-mortar store, through a letter or flyer she receives in […]
An Expert Evaluation Can Bring Your Digital Strategy into Focus This time of year, the AnswerLab team consults with many of our clients who are in the thick of year-end planning for various User Experience projects – whether it be a site redesign, enhancement, or new app. As year-end deadlines draw near, there are often […]
In the history of business, there have been a handful of examples of business functions that get their start as an idea adopted by a few early adopters and gradually make their way into the core fabric of the corporate world. In 1950 the idea of “Marketing” barely existed. Companies were essentially led by three […]
Here at AnswerLab, we are frequently approached by organizations who want to take a successful website or desktop application and create a complimentary mobile or tablet application. There are a number of fairly obvious usability issues to consider when “going mobile.” Mobile and tablet devices have smaller screens than desktops and the keypads are typically […]
During the past four months, I was part of something incredible – the 2012 Technovation Challenge! This national program pairs small groups of high school girls with women mentors within the technology industry, with the aim of inspiring girls to become entrepreneurs and see themselves as creators of technology. Each Wednesday evening for ten weeks, […]
As a health initiative – part of AnswerLab’s four part Holistic Talent Program – we issued a Fitbit challenge for the month of May. With a little motivation and the help of a well designed digital tool, AnswerLabbers increase their steps per day by 46% over the course of a month.
Congratulations are in order for the providers of some of the year’s best digital user experiences. The list of yesterday’s Webby Award winners and nominees is full of examples of companies and individuals responding to user needs with elegant and engaging web, mobile and tablet solutions. We’re proud to have worked with several of this […]
AnswerLab’s New York office is up and running in Manhattan’s Flatiron neighborhood. Only blocks away from Madison Square Park and the historical Flatiron Building, the new office space has come a long way in the past few months. Now we can work more closely (literally!) with our East Coast clients, as well as build relationships […]
We recently conducted a field-based eye tracking study to understand what people find most compelling when viewing online dating profiles (study results). With a time constraint of one day to complete the sessions, we collected data from almost 40 people by intercepting café patrons and passersby in downtown San Francisco. Here’s how we were able […]