As we move forward on our mission to be the most trusted source for user experience research in the world, we are fully aware that our success depends almost exclusively on our ability to attract and retain a talented team. In looking back over the past few years, I’ve identified three initiatives that I think […]
When was the last time you had an amazing experience at a US Post Office? Mine was just a couple of weeks ago, mailing packages for the holidays and loving the after-hours ease of posting packages via the automated kiosks! I was pleasantly surprised at how many principles of good design the USPS nailed with […]
Need to kick start discovery of a new product or service, but not sure what to build? A diary study provides you a window into your customers’ and potential customers’ lives without leaving your office.
Too often copy gets saved for last. Placing emphasis on the layout, look, and feel of a site or application while failing to address its written content can be a critical mistake. Copy is an integral part of the user experience, and leaving it out of the test plan means developers can miss key opportunities to improve upon the value proposition, nomenclature, contextual help, and instructional and error messaging that guide and engage users.
On any given day, a consumer may experience a brand on a website, through social media, on blogs, or by reading e-mail–all while browsing on her smartphone, her tablet, or her computer at home or work. She may interact with a brand in a real brick-and-mortar store, through a letter or flyer she receives in […]
An Expert Evaluation Can Bring Your Digital Strategy into Focus This time of year, the AnswerLab team consults with many of our clients who are in the thick of year-end planning for various User Experience projects – whether it be a site redesign, enhancement, or new app. As year-end deadlines draw near, there are often […]
In the history of business, there have been a handful of examples of business functions that get their start as an idea adopted by a few early adopters and gradually make their way into the core fabric of the corporate world. In 1950 the idea of “Marketing” barely existed. Companies were essentially led by three […]
Here at AnswerLab, we are frequently approached by organizations who want to take a successful website or desktop application and create a complimentary mobile or tablet application. There are a number of fairly obvious usability issues to consider when “going mobile.” Mobile and tablet devices have smaller screens than desktops and the keypads are typically […]
During the past four months, I was part of something incredible – the 2012 Technovation Challenge! This national program pairs small groups of high school girls with women mentors within the technology industry, with the aim of inspiring girls to become entrepreneurs and see themselves as creators of technology. Each Wednesday evening for ten weeks, […]
As a health initiative – part of AnswerLab’s four part Holistic Talent Program – we issued a Fitbit challenge for the month of May. With a little motivation and the help of a well designed digital tool, AnswerLabbers increase their steps per day by 46% over the course of a month.