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Our latest observations in user experience research.

With Money Matters, UX Matters


“There are few spaces as ripe for technology-led disruption as how people relate to their money.” That’s how the Capital One spokeswoman helped explain the company’s acquisition of user experience design agency Adaptive Path in late 2014. Change is being thrust upon the financial services industry, from forces beyond that particular industry. Customers demands are […]

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We Tried It! Simple Online Bank


AnswerLabbers share a passion for exploring and assessing all things digital. And with new digital products and services coming on the scene daily, we don’t lack for water-cooler (that is Slack #topic-random) conversation. Starting this week, we’ll be sharing our explorations here on the LabLog in a weekly “We Tried It!” post. Like this inaugural […]

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Online Shopping with a Personal Touch

Woman Carrying Groceries on the Street

At AnswerLab, we love to try new online services. One exciting trend we’ve noticed is the increase of personalized shopping services, particularly in the food and fashion realm. There are many different takes on this trend, from employing real-life experts to creating great UX that anticipates the user’s needs.

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RITE – When you need to know which way to go fast!

Indian Jones running from a boulder

While in-depth user research is invaluable for honing insights throughout the development cycle, some design and development teams will benefit from studies with a rapid turnaround time, performed with fewer participants than a traditional study. These zippy studies identify the low-hanging fruit and suggest ways to move forward quickly in order to speed the design […]

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TripIt Pro Knows Travelers: The App Proves It

Mobile Phone with trip it mobile app screen

At AnswerLab, employees receive an annual “tech benefit,” an allowance that encourages us to purchase new digital tools and technologies to make our work or personal lives easier and to try out innovations in user experience. My most recent purchase, TripIt Pro, is a travel planning app that creates a detailed itinerary by scraping data […]

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Pocket Hospital? Tour the Mobile Healthcare Revolution

Digital Medical Experiences

Technology is shaking up healthcare – and not just with advances in medical devices and electronic medical records. Each of us is poised to become our own mobile lab simply by harnessing technology that’s already in our pockets. While the health-minded have been using mini devices to monitor daily movement (e.g. Fitbit) or track their […]

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This is Your Brain on Games


Given my background in digital user experience research and psychology, it’s perhaps no surprise that I was immediately intrigued when I first heard of Lumosity. Many of us go to great lengths to make sure our body is and stays fit. But what do we do to make sure our brain stays fit? Science suggests: play games!

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New Season of Mad Men Coming! New Season for Focus Groups?

Melissa McCarthy on Saturday Night Live, playing a focus group participant

A new season of Mad Men begins on April 7, and with it may come continued exposure to the critical role of focus groups in market research. Focus groups have become objects of scorn by some, bogged down with a bad rap for pitfalls like “group think,” dominant or under-engaged respondents, and participants a bit […]

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Guidelines for Putting Lean UX into Practice

AnswerLab Lean UX Meet

These days, exceptional user experience isn’t a nice-to-have; it separates the winning businesses from the middling ones. Building a great user experience means understanding your customers through research. Conducting research doesn’t have to be a long, exhaustive, or expensive process. Like technology, research is evolving, too! When UX researchers use terms like “lean” and “agile” […]

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