AnswerLab

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About Us

We help clients grow their business through customer insights.

AnswerLab helps companies measure and improve their online presence by providing a unique combination of strategic and tactical insights. We develop customized research studies that uncover key findings about our clients' web presence through several methods including online user experience evaluations, in-person usability sessions, surveys and traffic analysis. Clients include industry leaders such as Yahoo!, eBay, Intuit, Honda, Autodesk, Nissan and Genentech.


AnswerLab founders built the company to address a need in the market for a trusted customer experience partner, who could provide high-quality online consumer research via multiple research tools and methodologies.


Since our business isn't driven by selling a proprietary research method, you can feel confident that methodology recommendations are driven solely by your research needs. Rather than re-inventing the wheel, we believe in leveraging the investments that have been made by other technology providers when developing research solutions. We've developed deep partnerships with a number of quality providers of survey and tracking technology, online panels and other service providers that allow us to conduct high-quality, cost-effective research studies for clients.


We maintain a very high level of customer satisfaction and repeat business. We've grown by building deep relationships with industry leaders and have developed most of our new business via referral.


AnswerLab consultants have a combination of business and research experience. This enables us to quickly understand your key business issues, structure a research study that provides you with the most valuable information, and analyze the data to produce insights that you can use to make important business decisions. We typically work side-by-side with client teams that include a variety of disciplines, such as research, product management, information architecture, design, e-commerce and marketing.


AnswerLab is a privately-held company that serves clients nationally from headquarters in San Francisco, California.

 

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